About Us
Our Story
In response to this imperative, the utilization of bacterial spores derived from selected Bacillus strains as direct-fed microbials (DFM) has garnered recognition for feed and food supplementation. These spores exhibit remarkable resilience in harsh environmental conditions, demonstrating survival through the feed pelletization process involving extreme temperatures. Additionally, they showcase tolerance to pH extremes, dehydration, high pressures, caustic chemicals, and possess a prolonged storage life, rendering them suitable for commercialization and distribution (Vreeland et al., 2000; Cartman et al., 2007).
Over the past 15 years, our laboratories have been dedicated to identifying and applying probiotic candidates for poultry and other animal species. These probiotics, beyond providing nutritional benefits, have demonstrated the ability to displace Salmonella and other enteric pathogens that colonize the gastrointestinal tract (GIT) of chickens and turkeys. Various studies have delved into specific pathogen reduction (Farnell et al., 2006; Higgins et al., 2007, 2008, 2010; Vicente et al., 2008; Menconi et al., 2011), the evaluation of performance parameters under commercial conditions (Torres-Rodriguez et al., 2007a, 2007b), and effects on both idiopathic (Higgins et al., 2005) and defined enteritis (Wolfenden et al., 2007).
These investigations have indicated that the careful selection of therapeutically efficacious probiotic cultures, coupled with marked performance benefits in the animal protein production, is feasible. Moreover, defined cultures offer an efficient alternative to conventional antimicrobial therapy.
After many years of research and investigation, Norum was developed and has been bringing value in the Latin American market for 11 years. It is an honor to launch it in the United States to provide a true alternative to animal protein production. It is the only Direct Fed Microbial (DFM) that has a sequential genome detailed.
Mission
Our commitment is to provide, educate and support with all the benefits of natural solutions for a healthy protein production to serve natural protein meat in every table.
Vision
Enrich people’s, livestock and pet’s lives throught the use of pure natural solutions generating health, wellness and financial stability.
Our Values
Focus
Concentrate attention and effort on the main thing that needs to be accomplished
Honesty
Act with uncompromising honesty and transparency in everything we do.
Integrity
We build trust through responsible actions, honest relationships and moral principles.
Respect
We value everyone and treat people with dignity and professionalism.
Dicipline
We have focused attitude for long term success.
Commitment
We will be dedicated to change people’s lives.
Teamwork
We build and support each other working together.
Meet the Team
Liliana Monroy
- Doctor in Veterinary Medicine from the Universidad Nacional de Colombia.
- MBA in Marketing, Management & Sales from the Rosario University of Colombia
- Seasoned Veterinarian, with over 25 years of global experience in pharmaceutical sales and marketing of animal health products, technical support and distribution channels, with fluency in English and Spanish. Highly motivated team player, specialized in the introduction, fast adoption and support of a variety of products, able to work with, motivate and mentor diverse professional teams, while leading by example and influence. Passionate for sales & results. Entrepreneurship and strategist.
- A builder of exceptional teams and relationships, who thrives in environments requiring a high-level strategist and a big picture thinker. Proven management and organizational skills utilized in directing the efforts of diverse cross-functional teams and external cross-discipline resources. Can quickly and successfully respond to ever changing environments and situations, consistently achieving goals within critical project deadlines.
- Passionate lies in empowering both people and pets to become the best versions of themselves. Helps animal protein producers to prevent health challenges and be able to provide natural protein for every table.
- Liliana is dedicated to guiding individuals step by step in their personal growth journey, helping them to live a healthy lifestyle and encouraging them to savor life’s precious moments with their loved ones. Additionally, I am committed to assisting others in maintaining their health and well-being, while also providing insights on entrepreneurship and how to generate passive income for long-term security.
Dr. Guillermo Tellez
- Doctor in Veterinary Medicine and MS in Veterinary Sciences from the National Autonomous University of Mexico (UNAM)
- Ph.D. from Texas A & M University
- Full-TimeProfessor at UNAM for 16 years
- Head of the Avian Medicine Department at the College of Veterinary Medicine for 8 years
- President of the National Poultry Science Association of Mexico during 1997-1998
- Recognized as a level 3 researcher by the National Researcher System (SNI) in 2001
- Member of the Mexican Veterinary Academy
- Member of the Mexican National Research System
- Since 2002, he has been working as a Professor at the Center of Excellence in Poultry Science of the University of Arkansas.
- Dr. Tellez’s research is primarily focused on the advantages of the poultry gastrointestinal model to evaluate the beneficial effects of functional foods in enhancing intestinal health and disease resistance.
Margarita Aurea Arreguin Nava
- Veterinary Doctor (DVM). Faculty Of Veterinary Medicine And Zootechnics UNAM. Poultry Health Laboratory.
- Master’s Degree In Animal Production And Health Sciences.
- Avian Virology Area.
- Inactivated Vaccines R&D Coordinator In Ceva Animal Health Mexico.
- SENASICA SAGARPA. Deputy Director In Regulation Of Veterinary Products And Facilities.
- Author Of Different Publications.
Agnesa Kuqi
- A brand & marketing expert with 10 years of experience, who inspires others to pursue their dreams, despite the challenges they may face. Hard worker, determined, creative and achiever.
- A marketing expert passionate about brands & marketing and helping businesses grow. Despite living with a rare genetic disorder, undergoing 11 surgeries, never stopped believing that we are defined by our potential and not by our limitations.
- Her determination to succeed and her love for marketing has allowed her to overcome any obstacles that have come her way. She is proud to have built a successful business, and to impact the lives of others. Thanks to hard work, creativity, and unwavering dedication, Agnes has worked with a variety of clients, from small startups to well-established companies such as Pepsi, Lays and more, and helped them reach their marketing goals.
Brian Umberson
Brian has worked in VC start-ups within high tech manufacturing and biotech companies focused upon Corporate Dev, Product Launch, Business Dev, Marketing, Sales, and Management.
Brian serves as a National Science Foundation Innovation Corps (NSF I-Corp) Industry Mentor for launches of biotech start-ups. Since 2009, he has focused upon start-up biotech for pathogen diagnostics and interventions in food processing, protein live production and animal health. The FSQA pathogen diagnostics, FSQR analytical software, and connectivity to blockchain taught him to perform HACCP Audits and Process Validations.
He has additional experience in processing of various food groups, industrial microbiology, MEOR for oil field applications, and animal diseases. He has a unique blend of experience in start-up roles in biotech, food processing, FSQR Software, medical device & diagnostics, consumer electronics, and automotive.
He has been trained in Sales Force, Sales for Large Account Management Process (Miller Heiman Group), Customer Centric Selling (CCS Inc.), and broad experience in Solution and Consultative sales processes. Brian’s food safety and quality expertise has been focused upon multi hurdle/multi technology influenced HACCP programs and process control. He has been trained at The Acheson Group in FSMA/Food Defense FSMA and GFSI Comparisons, SQF Institute SQF Level 2 Final, Preventive Controls for Human Food Rule Comparison. Brian holds a BSBA Marketing Management degree from the University of Arkansas.
Dr. Juan D. LaTorre
Dr. Latorre Is A Colombian Associate Research Scientist At The Center Of Excellence Of Poultry Science At The University Of Arkansas, Fayetteville, USA. He Earned His DVM In 2007 With A Thesis Focused On The Evaluation Of The Dietary Inclusion Of Calcium-Soaps Of Palm Oil On Broiler Performance Under Commercial Conditions. Latorre Received A MS In Animal Nutrition Where His Research Evaluated The Relationship Between Ruminal Osmotic Pressure, Feed Passage, And Digestibility Fibrous Diets In Ruminants. Latorre Has Also Served As Assistant Professor Of Animal Nutrition At The Cooperative University Of Colombia (UCC), Has Consulted For Several Feed Additive Companies And Has Worked With Big Pharmaceuticals Like Elanco Animal Health. In 2016, Latorre Received A Ph.D. In Poultry Science And Currently, At The University Of Arkansas, His Research Is Focused On The Evaluation Of Intestinal Biomarkers To Evaluate Intestinal Integrity, The Development Of Enteric Disease Models, And The Relationship Between Intestinal Microbiota Balance And Gastrointestinal Physiology.
